Name: Farrar Insurance & Advisory Group
Owner: Ken Farrar
Web Address: www.insuringkansascity.com & www.insuringlawrence.com
WHAT THEY DO:
Farrar Insurance & Advisory Group is a local branch of Farmer’s Insurance. Providing a variety of insurance to meet the needs of their clients, Farrar Insurance has offices in Leawood, KS and Lawrence, KS.
SITE ANALYSIS:
The original website for Farrar Insurance has not withheld the test of time. While the site does have a simple design and is easy to maneuver, the overall site suffered largely from what we like to call “verbiage pollution.” Providing pages of extensive information on insurance (types, requirements, procedures, etc.), the website felt a little more like reading an essay.
The web solution that Vie Media has created for Farrar Insurance is a complete redesign. Giving the website a clean look and limiting the overall information displayed, the website is much more effective and eye-catching. While it maintains the efficient navigation, the new redesign keeps the potential client’s attention and gives them the information they’re looking for.